How to Market Yourself

Ever thought about why some interim managers are more succesful than others in gaining assignments. Perhaps they know something you don't. If you want to know some of the secrets then follow our step by step mini-guide detailing how to succesfully market your interim management credentials.

5 easy steps to succesfully marketing:

• Develop a network of potential clients – made up of previous clients, suppliers, customers, business contacts etc
• Write to the ‘list of potentials’ preferably by e-mail spelling out exactly what you could offer their business – no fluffy words like excellent, best, ambitious etc – just hard, tangible facts
• Contact the individuals by telephone no more than 3 days after you have written to them – ask for an appointment
• At the appointment, prepare, listen and offer constructive comments of how you could add value to theor organisation – be specfic
• If unsuccesful, start the process again – in this business the harder you work, the luckier you get!