How to promote yourself?
When starting out on a career in interim management it is vitally important you understand how to promote your skills, experience and capabilities. Too many fledgling interim managers assume all they have to do is fill in a few registration forms with a number of interim providers and they will be inundated with offers of assignments. In reality this could not be further from the truth.
The interim world is extremely competitive with a host of very capable, experienced and available interim managers all chasing the same small number of assignments. As a result in order to stand out from the crowd you need to learn how to market your capabilities to the key decision makers of potential client organisations.
We would suggest you consider the following when drafting a marketing plan:-
- CV – Ensure your CV is up to date, relevant and factual detailing your accomplishments. Customise your CV to the assignment making sure all relevant experience is detailed. Be careful not to market yourself as too general or too niche.
- Linked In – Ensure your profile clearly explains your skills and experience. It is very important to build up an on-line network of potential suitors for your skills. Make sure you are active member of the on line community by regularly contributing to discussions or even starting them. Try and connect with the key people within your target organisations.
- Case Studies – Working with your previous clients, generate case studies which can be added to your Linked profile or web-site if you have one. It is always much better if someone else tells the world how good you are rather than yourself.
- Interim Providers – Make contact with a number of relevant providers. Build a relationship with the Consultant or Partner who manages assignments in your area of expertise.
- Twitter – Follow your chosen Interim Providers if they have a twitter page as they may post assignments on social media as they come in. If you have your own twitter page take part in discussions about relevant topics.
- ‘Old Boys’ network – keep in contact with ex-colleagues and acquaintances you have come into contact with over the years as this is often the best source of potential opportunities before they have even been advertised.
- Prospective Clients - Make a list of organisations who you believe could benefit from your skills, research them and find out the contact details of the key decision makers. Write or email them before attempting to telephone. This way you have a chance they may have read your earlier correspondence.
- Finally, always keep a positive mental attitude, being rejected for a role or ignored does not mean you are not a good interim manager, it just means that you have not been in the right place at the right time yet. As a famous golfer once said, ”the harder I practise, the luckier I get”.